Tea is more than a money making business but is about offering something fine, nice and healthy based on honesty, integrity and ethics by following a clear self consciousness.
I always love to talk with people who care about pure taste and quality, but the phone call from the Vice President, Mr. Jean-Pierre Goeseels from ITQI yesterday afternoon was surprising and upsetting when he asked if we sold the ITQI 2016 2 Stars awarded Honey Black to a tea company in Califonia, USA, Sun Bright Tea.
The reason he asked me that question was because they found that company is selling a Honey Black on line by using the ITQI 2 stars award on line as marketing tool (it is a blended tea packed in triangle tea bag).
After checking that web site, I became even more confused and upset and decide to write them an email for basic clarifications:
- Which award they actually have won and with who, is it from Michelin Chef or from ITQI? if it’s from Michelin Chef as they wrote in the information then why using the 2 stars award logo from ITQI?
- Which year they won the award?
- If such award was won by the supplier, then they have to present a copy of letter of authorization.
Two of our teas have indeed won the ITQI 2016 2 stars award, besides Formosa Beauty and the other one is Honey Black. Our ITQI 2016 2 stars awarded Honey Black is fine and natural whole leaf tea but not blended with flowers in triangle tea bag.
#ITQI is a very serious international organisations for taste and quality, each awarded product is registered in their database. Even though we are small but we are very serious with the principal of Pure, Authentic and Nature Quality in tea, and Business Ethics.
Even though a pesticide analysis report issued by European laboratory according to the EU standards in Europe is not compulsory by ITQI, but it is a standard of procedure (SOP) of Belgium Chinese Tea Arts Centre, because we take our commitment to good tea and consumers seriously for it is the right thing to do that we should do it right.
I am still in the process of working on the new website, now with this confusion experience, I will post more information about our ITQI 2016 2 stars award fine quality tea on our blog site.